Lick
x M.A.C
In celebration of M·A·C’s 40th anniversary, we launched M·A·C Black 40 paint with Lick. Smashing taboos of black in the interior and make-up world, we redefined black. It’s rich, elegant and versatile, making it the perfect choice for anyone who wants to embrace black in their home as well as in their make-up.
Credits
Agency: Grey London
ECD: David Wigglesworth
Head of Global Growth: Kelsey Murray
Head of Design: Liam Thomas
Designer Director: Sarah Burns
Senior Creative: Gnome
Senior Producer: Ant Borkett
Planner: Zoe Kessler
Account Executive: Serena Coyle
Client: Lick (in-house)
Director of Brand Marketing: Joanna Moura
Head of Creative: Philip Vincent