Every year in Europe, 10 million tonnes of fast furniture ends up in landfill. Tylko are premium customisable furniture that fits into any space. But with only 2% brand recognition and a small budget, how do you demonstrate who you are and what you stand for? We created a slick design system in collaboration with STUDIO DUMBAR, using the Tylko grid and configurator system, we plastered it across the Netherlands in OOH and DOOH. Purchase intent increased 249% and sales increased by 18%, starting a revolution for the cult furniture brand.